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出版Routledge, 2013-06-17
主題Business & Economics / GeneralBusiness & Economics / Marketing / GeneralBusiness & Economics / Public RelationsBusiness & Economics / Total Quality ManagementTechnology & Engineering / Quality Control
ISBN11363690319781136369032
URLhttp://books.google.com.hk/books?id=S-vdWWElIMYC&hl=&source=gbs_api
EBookSAMPLE
註釋Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.

Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.