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The Golf Industry in the U.S.
National Golf Foundation
其他書名
Sales & Marketing Trends
出版National Golf Foundation, 1998
主題Sports & Recreation / Golf
ISBN15770101839781577010180
URLhttp://books.google.com.hk/books?id=S0DyAAAAMAAJ&hl=&source=gbs_api
註釋Updated 1998 Edition -- All New Articles. The 59 articles in this collection present a comprehensive view of the golf industry in the U.S., specifically sales & marketing trends. Included are survey reports, state of the industry reports, annual reports, & business forecasts, reporting on sales data about player equipment, shoes, gloves, women consumers, apparel, turf equipment, & shopping. Information about golf-related stocks & investment trends is included, as are market shares & methods of marketing. Other articles include new customer tracking, consumer spending by age group, sales analysis, the fitness & sporting goods markets, & TV shopping. This is a NGF InfoPac publication. InfoPacs are bound collections of full-text articles, compiled & copied from various golf industry magazines, newsletters, & journals.