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Integrated Marketing Communications
William Chitty
Edwina Luck
Nigel Barker
Michael Valos
Terence A. Shimp
J. Craig Andrews
出版
Cengage Learning Australia
, 2014
主題
Business & Economics / Accounting / General
Business & Economics / Marketing / General
ISBN
0170254305
9780170254304
URL
http://books.google.com.hk/books?id=S1qioAEACAAJ&hl=&source=gbs_api
註釋
IMC is a key area within the marketing discipline and this is the 4th edition of our IMC text. Dr Edwina Luck has been added to the author team for this edition. This edition has been amended to lessen the focus on advertising, increase discussion of interactive marketing, include profiles on the interviewees featured in the videos and increase the number of case studies.