登入選單

返回Google圖書搜尋

Integrated Marketing Communications

William ChittyEdwina LuckNigel BarkerMichael ValosTerence A. ShimpJ. Craig Andrews

出版	Cengage Learning Australia, 2014
主題	Business & Economics / Accounting / GeneralBusiness & Economics / Marketing / General
ISBN	01702543059780170254304
URL	http://books.google.com.hk/books?id=S1qioAEACAAJ&hl=&source=gbs_api

註釋

IMC is a key area within the marketing discipline and this is the 4th edition of our IMC text. Dr Edwina Luck has been added to the author team for this edition. This edition has been amended to lessen the focus on advertising, increase discussion of interactive marketing, include profiles on the interviewees featured in the videos and increase the number of case studies.