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Campaign Communication and Political Marketing
Philippe J. Maarek
出版
John Wiley & Sons
, 2011-03-21
主題
Language Arts & Disciplines / Communication Studies
Social Science / Sociology / General
Social Science / Media Studies
ISBN
1444340697
9781444340693
URL
http://books.google.com.hk/books?id=S3K1RiqDs2kC&hl=&source=gbs_api
EBook
SAMPLE
註釋
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.
Offers comparative analyses of campaigns from country to country
Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more
Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy
Analyses the impact of digital media and 24/7 news cycle on campaign conduct
