This text book is written for Supply chain Practitioners, logistics

managers, executives aspiring managers and for management students. This

textbook guides readers through the core components of Logistics and Supply

Chain Management and puts them in the manager's chair, challenging them to

apply their understanding to solve logistics problems such as inventory

management, warehousing, transportation, international supply chain. The

book's central theme- Supply Chain Management is that the customers are

driven by timely delivery with the right product at right place and at right time.

The coverage also includes evolution of Supply Chain Management, inventory

management techniques, warehousing, design of warehouse, shipping

alliances, application of Information Technology in Supply Chain

Management, customer service, CRM, international supply chain management

issues, problems and practices, etc. Case studies are included to demonstrate

the principles in practice, and 'lessons for managers' in each chapter to analyse

and to come out with solutions for the problems. The book contains questions

for discussion and evaluation at the end of each chapter and provides the

following points for the benefit of the readers:

 Presents the core course material in an informal, narrative style that puts

readers in the manager's chair

 Focuses readers on practical issues and leads them to work through

situations as if they were the manager (or employee, as the case may be).

 Includes a case discussion at the end of each chapter.