返回Google圖書搜尋

Marketing for CPAs, Accountants, and Tax Professionals

出版	Psychology Press, 1995
主題	Business & Economics / GeneralBusiness & Economics / Accounting / GeneralBusiness & Economics / Finance / GeneralBusiness & Economics / Human Resources & Personnel ManagementBusiness & Economics / Marketing / GeneralBusiness & Economics / Strategic PlanningBusiness & Economics / Economics / General
ISBN	15602487269781560248729
URL	http://books.google.com.hk/books?id=S5EbukePiSoC&hl=&source=gbs_api
EBook	SAMPLE

註釋The contributing authors to Marketing for CPAs, Accountants, and Tax Professionals combine their expertise into a reference manual for today's accountant. Presented in four sections, the book covers all areas pertinent to effective marketing for accounting firms in the 90s and beyond: The Marketing Process

Are Accountants Responding to the Challenge of Change?
Marketing by CPA Firms: Room for Improvement?
Has the Household User Profile for Accounting Services Changed?
The Small Accounting Firm: Managing the Dynamics of the Marketing Function

Perspectives on Marketing

Professional Tax Service Marketing From a Consumer Buyer Behavior Perspective
Price of Tax Preparation Services and the CPA Credential on Perceived Quality of Service
Marketing Implications for Small CPA Firms Based on Clients' Criteria for Selection and Retention

Advertising

Advertising by Accountants: Attitudes, Practice, and Their Use of Marketing Tools
A Survey of the Utilization of Advertising by CPA Firms
The Changing Face of Accounting Advertising

Marketing Tools and Strategies

Marketing Financial Planning Services: Highlights of a Survey of CPAs
Strategic Marketing Planning for the Development of the Small Accounting Practice
A Complete Positioning Strategy for the Professional Services Firm
Practical Approaches for Evaluating the Quality of Professional Accounting Services
An Empirical Investigation of the Pricing of Professional Services (Applied to Public Accounting)