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Marketing Myths that are Killing Business
Kevin J. Clancy
其他書名
The Cure for Death Wish Marketing
出版McGraw Hill Professional, 1995
主題Business & Economics / Advertising & PromotionBusiness & Economics / ManagementBusiness & Economics / Marketing / GeneralBusiness & Economics / Training
ISBN00701136109780070113619
URLhttp://books.google.com.hk/books?id=S7zdwI0Y7wsC&hl=&source=gbs_api
註釋In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer readers toward radical change that will snatch them from the jaws of death wish marketing. Illustrations.