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Writing for Media Audiences: a Handbook for Multi-Platform News, Advertising, and Public Relations

Tommy G. ThomasonAndrew Chavez

出版	Kendall Hunt Publishing Company, 2017-08-30
主題	Business & Economics / Advertising & PromotionBusiness & Economics / Business Communication / GeneralLanguage Arts & Disciplines / Writing / GeneralSocial Science / Media Studies
ISBN	15249417789781524941772
URL	http://books.google.com.hk/books?id=S8qEswEACAAJ&hl=&source=gbs_api

註釋

Writing for Media Audiences is a platform for students to become familiar with the new, mass communication way of writing. It explains mass communications practitioners such as journalists, advertising copywriters, public relations practitioners and the like, do write differently than other professional writers. These practitioners approach writing in a unique way in order to satisfy those who do more skimming than reading.
Writing for Media Audiences: A Handbook for Multi-platform News, Advertising, and Public Relations:

• depicts the techniques and strategies for mass media writing.
• encourages students to develop their media writing skills by providing exercises in every Chapter.
• includes links to videos in order to give real-life, mass media writing examples