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Strategy as Action
Curtis M. GrimmKen G. Smith
其他書名
Industry Rivalry and Coordination
出版South-Western College Pub., 1997
主題Business & Economics / Decision-Making & Problem SolvingBusiness & Economics / ManagementBusiness & Economics / StatisticsBusiness & Economics / Strategic PlanningBusiness & Economics / Commerce
ISBN03142165029780314216502
URLhttp://books.google.com.hk/books?id=SFENAAAACAAJ&hl=&source=gbs_api
註釋Based on ten years of research of actual competition, this cutting-edge text helps students evaluate a firms capabilities and adopt specific action strategies that lead to success. This brief one-color text is appropriate for MBA strategy courses or as a supplement to various upper-division managerial texts. This text is part of the Wests Strategic Management Series edited by Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson, authors of Strategic Management: Competitiveness and Globalization, 2nd.