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Google圖書搜尋
Mastering Communication in Contemporary America
Melvin Lawrence DeFleur
Patricia Kearney
Timothy G. Plax
其他書名
Theory, Research, and Practice
出版
Mayfield
, 1993
主題
Language Arts & Disciplines / Communication Studies
ISBN
1559340975
9781559340977
URL
http://books.google.com.hk/books?id=SIgiAQAAMAAJ&hl=&source=gbs_api
註釋
This text discusses the nature and application of the principles of human communication. It addresses both interpersonal and mass communication, and explores critical similarities and differences between animal and human communication. The first eight chapters provide students with a strong foundation of the concepts and research-supported theories. The second half of the book uses this foundation to focus on practical applications including influencing others, coping with conflicts and speaking before a group.