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Innovation and Product Management
Kurt GaubingerMichael RablScott SwanThomas Werani
其他書名
A Holistic and Practical Approach to Uncertainty Reduction
出版Springer, 2014-09-12
主題Business & Economics / ManagementBusiness & Economics / Production & Operations ManagementBusiness & Economics / Marketing / GeneralBusiness & Economics / GeneralBusiness & Economics / Sales & Selling / General
ISBN36425437669783642543760
URLhttp://books.google.com.hk/books?id=SNOEBAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.