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Product Innovation and Technology Strategy
Robert G. Cooper
Scott J. Edgett
出版
Stage-Gate International
, 2009
主題
Business & Economics / Management
Business & Economics / Strategic Planning
ISBN
1439252246
9781439252246
URL
http://books.google.com.hk/books?id=SP_gO0c1AM8C&hl=&source=gbs_api
EBook
SAMPLE
註釋
Achieve dominance in the marketplace by implementing a product innovation strategy to guide your company's product innovation efforts, investment decisions and resource allocation. World-renown innovation experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett lead you through a powerful executive framework for developing and implementing a product innovation strategy, complete with numerous examples and useful tips. The authors offer a comprehensive guide to help companies develop and implement an effective product innovation strategy. Emphasis is placed on selecting strategic arenas, developing attack plans and determining the resource commitments needed to successfully deploy your innovation strategy. This book, complete with a rich set of real-life examples, brings together the salient points of effective product innovation and strategic management to direct your innovation efforts. For more information, visit: www.stage-gate.com