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Strategic Management and Competitive Advantage
Jay B. BarneyWilliam S. Hesterly
其他書名
Concepts
出版Pearson, 2012
主題Business & Economics / Strategic PlanningBusiness & Economics / CommerceBusiness & Economics / Industrial Management
ISBN01325463459780132546348
URLhttp://books.google.com.hk/books?id=SRgCuQAACAAJ&hl=&source=gbs_api
註釋Core strategic management concepts without the excess.

Just the essentials--Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.