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Corporate Information Strategy and Management
Lynda M. ApplegateRobert Daniel AustinFranklin Warren McFarlan
其他書名
Text and Cases
出版McGraw-Hill Irwin, 2003
主題Business & Economics / Industries / Computers & Information TechnologyBusiness & Economics / Information ManagementComputers / Database Administration & ManagementComputers / Management Information Systems
ISBN00711229239780071122924
URLhttp://books.google.com.hk/books?id=STJZAAAAYAAJ&hl=&source=gbs_api
註釋This text is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This work contains an extensive collection of Harvard Business cases devoted to information technology.