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Corporate Information Strategy and Management
Lynda M. Applegate
Robert Daniel Austin
Franklin Warren McFarlan
其他書名
Text and Cases
出版
McGraw-Hill Irwin
, 2003
主題
Business & Economics / Industries / Computers & Information Technology
Business & Economics / Information Management
Computers / Database Administration & Management
Computers / Management Information Systems
ISBN
0071122923
9780071122924
URL
http://books.google.com.hk/books?id=STJZAAAAYAAJ&hl=&source=gbs_api
註釋
This text is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This work contains an extensive collection of Harvard Business cases devoted to information technology.