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Strategic Brand Communication Campaigns

Don E. SchultzBeth E. Barnes

出版	NTC Business Books, 1999
主題	Business & Economics / Advertising & PromotionBusiness & Economics / Marketing / GeneralBusiness & Economics / ReferenceReference / Consumer Guides
ISBN	08442295209780844229522
URL	http://books.google.com.hk/books?id=SX8pAQAAMAAJ&hl=&source=gbs_api

註釋

The authors reveal the tools and techniques for creating, targeting and implementing a strategic advertising campaign, including analysing computer data, exploring and managing new budget methods and formulating brand building and business building campaigns.