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The 7 Secrets of Creative Radio Advertising
Tony Hertz
出版
Ecademy Press
, 2013
主題
Business & Economics / General
Business & Economics / Advertising & Promotion
Business & Economics / Business Writing
Business & Economics / Marketing / General
Business & Economics / Industries / Media & Communications
Language Arts & Disciplines / Style Manuals
Performing Arts / Radio / General
ISBN
1908746653
9781908746658
URL
http://books.google.com.hk/books?id=S_NPj9KQmxAC&hl=&source=gbs_api
EBook
SAMPLE
註釋
Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz's 40 years' beyond-all reason passion for radio advertising. Including links to 25 of the best radio spots you've ever heard. Because in today's visual/digital /online/mobile/social media/branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And Tony Hertz is uniquely qualified to give it the creative attention it deserves. Because whatever your role in the advertising process, the 7 Secrets will actually show you how to make better radio commercials. Even if 6 of them aren't actually Secrets. Because if you've ever been in one of Tony's radio workshops, seminars or presentations, this is the book you would have bought afterwards anyway! Because it will make you want to sit down and write a great radio ad!