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出版Civil Sector Press, 2012
主題Business & Economics / Nonprofit Organizations & Charities / General
ISBN18955896149781895589610
URLhttp://books.google.com.hk/books?id=SbNCE8OE_ioC&hl=&source=gbs_api
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註釋A practical reference guide for all non-profit marketers, packed with case studies covering all aspects of the 'art' and 'science' of direct marketing, Sharma's handbook focusses on using a real understanding of your donor to drive results from your next campaign.