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The Practice of Public Relations
Wilfred Howard
出版Elsevier, 2016-06-03
主題Business & Economics / Public RelationsBusiness & Economics / Industries / Media & Communications
ISBN14831831069781483183107
URLhttp://books.google.com.hk/books?id=SbZlDAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing. The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations. Marketing, advertising, and communications professionals and students will find the book very useful.