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Hitting the Right Nerve
Barbara Lehman
其他書名
Marketing Health Services
出版iUniverse, 2001-11
主題Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN05952027219780595202720
URLhttp://books.google.com.hk/books?id=SczSqe1xqnkC&hl=&source=gbs_api
EBookSAMPLE
註釋Create Smarter Marketing To WomenSharpen your marketing skills to reach your most influential healthcare buyer. Increase your effectiveness and your understanding of the complex women's market:
Learn what motivates women today
Segment key buying sectors
Understand the effects of managed care and the Internet on women
Develop a solid rationale for branding and marketing consistently"No one knows more about marketing health care to women than Barbara Lehman. In Hitting the Right Nerve, you get the best of what she has to offer: her unique perspective from working in the industry; her one-of-a-kind savvy about women and their needs, wants and desires; her razor-sharp mind that always comes up with wonderful, new ideas and solutions; and her unusual creativity which is always 24/7 on-call, What more could one ask for?" -Marjorie Shaevitz, author of The Superwoman Syndrome, and The Confident Woman.Drawing from a successful career in health and medical advertising, Barbara Alpern Lehman delivers candid, insightful penetrating perspectives on how healthcare marketers can develop a productive relationship with them.Hitting the Right Nerve helps you learn from proven strategies to give you the competitive advantage you need to market to women today.