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Google圖書搜尋
Communication Theories
Werner Joseph Severin
James W. Tankard
其他書名
Origins, Methods, and Uses in the Mass Media
出版
Longman
, 1997
主題
Language Arts & Disciplines / Communication Studies
Language Arts & Disciplines / Linguistics / General
Social Science / Media Studies
ISBN
0801317037
9780801317033
URL
http://books.google.com.hk/books?id=SfHtAAAAMAAJ&hl=&source=gbs_api
註釋
The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Intenet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication.