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Brand NFL
Michael Oriard
其他書名
Making and Selling America's Favorite Sport
出版
Univ of North Carolina Press
, 2007
主題
Sports & Recreation / History
History / United States / 20th Century
Social Science / Popular Culture
Sports & Recreation / Football
Sports & Recreation / Business Aspects
ISBN
0807831425
9780807831427
URL
http://books.google.com.hk/books?id=SfTXJVEC6c8C&hl=&source=gbs_api
EBook
SAMPLE
註釋
Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique