Dig into data!

Big Data For Dummies will improve your big data knowledge, from the ground floor—basics like what big data is and why you should care about it—all the way to more advanced concepts like implementing big data solutions, securing and storing data, and presenting big data. In a world where data informs almost everything, it’s time to transform your business. Let this book be your guide!

Updates to the latest edition of Big Data For Dummies include a bigger focus on cloud computing (yes, that’s big data floating around in the cloud), innovative ways that organizations use data for decision-making, and the ethics of collecting and using customer data. For IT and business professionals alike, this is the complete guide to managing massive amounts of big data.

• Discover why big data is taking over the business world, and how it can help you get to know your customers better
• Make sense of the big data that your business generates daily—and realize an average cost reduction of 10% while you’re at it!
• Learn where to find your data, how to organize it, and what it can teach you
• Secure your data and your customers’ privacy with ethical analytics

The amount of information out there is vast and coming in faster than ever. When you’re up to the task of wrangling data, you and your organization stand to reap some awesome benefits. Big Data For Dummies shows you how.