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Marketing Management

其他書名	A Strategic, Decision-making Approach
出版	McGraw-Hill, 2005
主題	Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / Management
ISBN	00728637069780072863703
URL	http://books.google.com.hk/books?id=StWOzgEACAAJ&hl=&source=gbs_api

註釋Designed for those courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. This title focuses on the strategic decision making, which managers and entrepreneurs must make each and every day.