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Keep Your Donors
Tom AhernSimone Joyaux
其他書名
The Guide to Better Communications & Stronger Relationships
出版Wiley + ORM, 2011-01-04
主題Business & Economics / Nonprofit Organizations & Charities / General
ISBN111804486X9781118044865
URLhttp://books.google.com.hk/books?id=T27VEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come.