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Managing Indian Brands

S Ramesh Kumar

出版	Vikas Publishing House, 2009-11-01
ISBN	81259130849788125913085
URL	http://books.google.com.hk/books?id=T68Fh9AZkvcC&hl=&source=gbs_api
EBook	SAMPLE

註釋

The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.