返回Google圖書搜尋

The Electoral Intersection

其他書名	Information and Context
出版	Ohio State University, 2010
URL	http://books.google.com.hk/books?id=T6JNAQAACAAJ&hl=&source=gbs_api

註釋The results show how individuals' varying exposure to campaigns and political sophistication combine to affect their processing of new political information and political behavior. Individuals with low sophistication use ads as substitutes for information seeking, feel they have enough information to choose a candidate regardless of exposure to ads, generally do not participate in politics, learn nothing directly from campaign ads and yet manage to vote more correctly when exposed to ads. Contrarily, high sophisticates seek out large amounts of campaign information and vote very consistently regardless of exposure to campaigns, appear capable of turning campaign ads into modest gains in real political information, have higher rates of participation in campaign politics and are less likely to feel they have insufficient information to make a vote choice when exposed to campaign ads. In sum, this project paints a fuller picture of how campaigns are interpreted and utilized by an information heterogeneous electorate within different electoral environments.