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Services Marketing: People, Technology, Strategy (Ninth Edition)
Jochen Wirtz
Christopher Lovelock
出版
World Scientific
, 2021-10-15
主題
Business & Economics / International / Marketing
Business & Economics / Marketing / General
Business & Economics / Industries / Service
Business & Economics / Sales & Selling / General
ISBN
1944659811
9781944659813
URL
http://books.google.com.hk/books?id=T6pJEAAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.