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A Practical Guide to Focus Groups
Sarah McNicolPete Dalton
其他書名
Research and Evaluation Guides
出版Lulu.com, 2020-11-23
主題Business & Economics / Marketing / GeneralBusiness & Economics / Marketing / ResearchBusiness & Economics / Consulting
ISBN17164092929781716409295
URLhttp://books.google.com.hk/books?id=T7clzgEACAAJ&hl=&source=gbs_api
註釋The Practical Guide to Focus Groups incorporates ideas from both academic and commercial research, based on evidence from research methods literature, whilst also being practically-focused. The guide is intended as an introduction to setting up and conducting focus groups for people in a variety of roles and sectors.