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Operations Management in the Supply Chain: Decisions and Cases

Susan Meyer GoldsteinRoger G SchroederM. Johnny Rungtusanatham

出版	McGraw-Hill Education, 2012-12-11
主題	Business & Economics / Production & Operations ManagementBusiness & Economics / Decision-Making & Problem Solving
ISBN	00735252439780073525242
URL	http://books.google.com.hk/books?id=T7hyLwEACAAJ&hl=&source=gbs_api

註釋

Operations Management in the Supply Chain: Decisions and Cases is an ideal book for the instructor seeking a short text with cases. This book employs a cross-functional perspective that emphasizes strategy and critical thinking, appealing to non-majors and practical for use in an MBA level or undergraduate course in operations management. The size and focus of the book also make the text attractive for the cross-functional curriculum where students are required to purchase more than one text. The sixteen cases offer variety in length and rigor; and several are from Ivey, Stanford, and Darden. This mix makes the book appropriate for both undergraduates and MBA students.