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Business
Ricky W. Griffin
Ronald J. Ebert
出版
Erlangga
, 2005-02
主題
Business & Economics / General
Business & Economics / Management
Juvenile Nonfiction / Business & Economics
ISBN
9790156804
9789790156807
URL
http://books.google.com.hk/books?id=TGlFD_Huj7UC&hl=&source=gbs_api
EBook
SAMPLE
註釋
This best-selling book provides readers with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. This eighth edition focuses on the broad range of developmentseconomic, social, and politicalre-shaping some long-established business practices.A five-part organization covers the contemporary business environment, the dynamics of managing, the principles of marketing, managing operations and information, and understanding financial issues.For individuals starting out - and continuing to compete - in the 21st century world of business.
