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出版Financial Times/Prentice Hall, 2001
主題Business & Economics / GeneralBusiness & Economics / International / GeneralBusiness & Economics / ManagementBusiness & Economics / Industrial ManagementPolitical Science / Public Policy / Economic Policy
ISBN02736460019780273646006
URLhttp://books.google.com.hk/books?id=TLQ_JpTtQMkC&hl=&source=gbs_api
註釋This book raises the key issues facing European businesses today and accounts for and evaluates some of the strategic and operational responses to Europe's evolving commercial environment. Organized into two main parts, Part I presents an understanding of the changing environment of European business, exploring political, economic, and social dimensions of change in the 'new' Europe. Part II addresses some of the strategic and operational challenges facing European firms and looks at how the European corporations are responding to new competitive threats and opportunities at European and global level. Chapters feature on marketing in Europe, cross-cultural communication, and corporate environmental management. Throughout the work, the text examines the increasing impact of the European Union on the European business environment and explores the response of European business and policy-makers to the continuing processes of globalization and international economic integration. The book provides an exhaustive review of contemporary issues in European business and management, with exceptional coverage of new and traditional issues. The book provides a rich blend of commentary, case study and theory, and provides essential reading for students of European and international business on relevant undergraduate and postgraduate programmes.