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How to Win at B2B Email Marketing

Adam Q. Holden-Bache

出版	Adam Q. Holden-Bache, 2015
主題	Business & Economics / General
ISBN	19430700169781943070015
URL	http://books.google.com.hk/books?id=TNfUsgEACAAJ&hl=&source=gbs_api

註釋

Achieve success in B2B email marketing.Learn how to win by creating campaigns that get results.Email marketing is a critical component of nearly every B2B marketing program. The quality of your message and your list could make or break an entire marketing campaign.How to Win at B2B Email Marketing: A Guide to Achieving Success will guide readers through all aspects of an email program, including strategy, data, design, copywriting, delivery, testing and analysis. It will provide insight, tactics, tips and takeaways that readers can implement to improve campaigns for their business.How can you win at B2B email marketing? Read this book and learn:* Why email = winning* How to set and achieve goals* How to collect, manage, and grow a high quality, engaged, and responsive contact list* Why testing is key to winning* Why B2B emails don't have to be boring* How to create messaging that is relevant, personalized, and actionable* How to get results that matter