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The Marketing Director's Handbook
Guy TomlinsonTim Arnold
其他書名
The definitive guide to superior marketing
出版The Marketing Directors, 2008
主題Business & Economics / General
ISBN09558860159780955886010
URLhttp://books.google.com.hk/books?id=TOFVAgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋The Marketing Director's Handbook is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. It is truly unique. In 30 chapters it is structured to help you undertake key marketing activities and solve marketing problems. It is jam-packed with insights, ideas to ensure business and personal success.