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The EU Expansion
Lynda Lee Kaid
其他書名
Communicating Shared Sovereignty in the Parliamentary Elections
出版Peter Lang, 2008
主題Art / GeneralBusiness & Economics / Marketing / GeneralBusiness & Economics / Public RelationsComputers / GeneralComputers / Online ServicesDrama / GeneralJuvenile Nonfiction / Social Science / GeneralLanguage Arts & Disciplines / Communication StudiesLanguage Arts & Disciplines / Library & Information Science / GeneralLanguage Arts & Disciplines / Public Speaking & Speech WritingLanguage Arts & Disciplines / Style ManualsPhilosophy / GeneralPolitical Science / GeneralPolitical Science / Civics & CitizenshipPolitical Science / Political Process / Campaigns & ElectionsPolitical Science / History & TheoryPolitical Science / International Relations / GeneralPolitical Science / Labor & Industrial RelationsPolitical Science / Political Process / GeneralPolitical Science / Public Affairs & AdministrationPolitical Science / American Government / StatePolitical Science / International Relations / TreatiesPolitical Science / Political EconomyPolitical Science / Public Policy / Social PolicyPolitical Science / World / EuropeanSocial Science / Sociology / GeneralComputers / Internet / General
ISBN08204817349780820481739
URLhttp://books.google.com.hk/books?id=TSC4dVQAK6QC&hl=&source=gbs_api
EBookSAMPLE
註釋The EU Expansion analyzes the communication strategies of candidates and parties in the 2004 European Parliamentary elections. These elections marked the first opportunity for the selection of representatives to the enlarged European Parliament. They also provided an important opportunity to study how candidates and parties strike a balance between communicating the need to preserve the sovereignty and culture of their countries with the increasing realization that Europe can only preserve its significance in the world by forging a unified economic and political federation.
Research and analysis from both longstanding EU nations and those entering for the first time are provided. Chapters focus on the background and significance of the elections; the content of the party and candidate communications in representative countries; news media coverage of the elections; the effects of these communications on voters; and the unique perspectives of how the elections were covered and perceived around the world.