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Cases in Bank Strategic Management and Marketing

Derek F. Channon

出版	Wiley, 1986
主題	Business & Economics / Banks & Banking
ISBN	04719088439780471908845
URL	http://books.google.com.hk/books?id=TSCaAAAAIAAJ&hl=&source=gbs_api

註釋

This collection of case studies is designed to accompany the textbook, Bank Strategic Management and Marketing. The material, previously unpublished in any form elsewhere, results from several years of case research at the International Banking Centre at Manchester Business School.