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Information Technology Strategies
William V. Rapp
其他書名
How Leading Firms Use IT to Gain an Advantage
出版Oxford University Press, 2002
主題Business & Economics / ManagementBusiness & Economics / Strategic PlanningBusiness & Economics / Industries / Computers & Information TechnologyBusiness & Economics / Information ManagementComputers / Business & Productivity Software / GeneralComputers / Information TheoryComputers / Information TechnologyComputers / Management Information Systems
ISBN01951481349780195148138
URLhttp://books.google.com.hk/books?id=TXk8DwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋The focus of this book is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling with how to advantageously harness the new information revolution. It can also support executive and business education programs on managing technology when few such studies exist. While Internet and information technologies are currently hot topics many firms and executives are without the tools and know-how of how to actually use them to improve results. Some major firms have sophisticated strategies for using information technology to impact, control and even own their competitive environments. This book describes how major non-information technology companies are doing this and the strategic principles employed.