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Marketing Financial Services
Mike WrightTrevor Watkins
出版Routledge, 2010-02-17
主題Business & Economics / GeneralBusiness & Economics / ManagementBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / GeneralComputers / Information Technology
ISBN113638023X9781136380235
URLhttp://books.google.com.hk/books?id=TgUsBgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.

Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.

There is also a tutor resource pack to accompany the case studies in this textbook.