Business Case Studies and Their Relevance to Management Education

Many B-schools outside India have adopted the case study methodology for teaching

almost in all branches of management studies. This trend has been seen in India also,

many premier B schools have implemented case study–based methodology as an

important pedagogical tool in management education. However there is a severe

shortage in Indian case studies through which the B-schools can provide an industry

insight to its students. Objectives of use of case study methodology

The main objectives of using case-based teaching as a major pedagogical tool in B-

schools are as follows:

1. To facilitate students’ concept development capabilities through exposure to real-life

problems in Industries

2. To enable students to correlate theoretical topics with the techniques used in

analysing complex issues in business situations

3. To develop skills using which students can develop application matrix for the

theoretical topics for real-life problem analysis and resolution techniques

The present environment The academic environment across the world to is facing a major disruption on account

the global pandemic COVID 19 compelling switching over to online/blended versions of

teaching and learning process. The main drivers will be use of tools such as case

methodology and simulation exercises for ensuring experiential learning

ASMs Initiative

Realizing this requirement ASM Group with nearly 250 business Case Studies

developed by its faculty takes pleasure in offering these cases by publishing in case

volumes The case studies in this book are appropriate for the courses in management

studies

ASM group of Institutes is certain that this book ‘A Bouquet of Business Case Studies’

published by Become Shakespeare.com will receive excellent response from the faculty

, students and industry executives in India and abroad.