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Marketing and Selling Guide

Derrick IkinP. J. Boermann

出版	SKAT, Swiss Centre for Development Cooperation in Technology and Management, 1994
主題	Social Science / Developing & Emerging CountriesTechnology & Engineering / Construction / GeneralTechnology & Engineering / Construction / Roofing
ISBN	39080013079783908001300
URL	http://books.google.com.hk/books?id=TkB1PAAACAAJ&hl=&source=gbs_api

註釋

Although the basic principles of marketing and selling apply to all areas of business, this guide focuses on specific aspects of marketing FCR/ MCR tiles. The main purpose of this marketing toolkit is to analyse and examine the marketing process in such a way that the critical factors are highlighted. By learning the skills of assessing and meeting market needs, MCR producers will be able to develop their markets better and so gain better returns from their activities.