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Word-Of-Mouth Marketing

Jerry R. Wilson

出版	Wiley, 1991-01-16
主題	Business & Economics / Sales & Selling / GeneralBusiness & Economics / Advertising & Promotion
ISBN	04715249569780471524953
URL	http://books.google.com.hk/books?id=TyYPAQAAMAAJ&hl=&source=gbs_api

註釋

Shows how to manage the ``talk factor'' in your company—spreading good news about the organization—and initiate a full-scale, word-of-mouth blitz to supplement any marketing strategy. Best of all, the techniques described here work for all organizations—big or small, professional or social, profit or non-profit. Whatever you're selling, it can help you wield the most powerful marketing tool of all.