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Social Marketing for Public Health
Hong ChengPhilip KotlerNancy Lee
其他書名
Global Trends and Success Stories
出版Jones & Bartlett Publishers, 2009-11-24
主題Medical / Health Care DeliveryMedical / Physician & PatientMedical / Public Health
ISBN14496100809781449610081
URLhttp://books.google.com.hk/books?id=UBW_V69EKMkC&hl=&source=gbs_api
EBookSAMPLE
註釋Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.