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The Online Rules of Successful Companies
Robin Miller
其他書名
The Fool-proof Guide to Building Profits
出版
FT Press
, 2003
主題
Business & Economics / Entrepreneurship
Business & Economics / Management Science
Business & Economics / Marketing / Multilevel
Business & Economics / Sales & Selling / General
Business & Economics / Strategic Planning
Business & Economics / Industries / Computers & Information Technology
Business & Economics / Home-Based Businesses
Business & Economics / E-Commerce / General
ISBN
0130668427
9780130668424
URL
http://books.google.com.hk/books?id=UCyJPKpVVtkC&hl=&source=gbs_api
EBook
SAMPLE
註釋
There's now enough history to identify specific rules for systematically building the profitability of virtually any business online. In this book, Robin Miller systematically introduces these rules, and shows exactly how you can use them to maximum advantage, whatever you market -- products, services, information, or advertising. Miller is exceptionally well-placed to write this book: he is editor-in-chief of OSDN, the parent organization of hugely popular sites like Slashdot and Freshmeat... businesses that have been profitable virtually from day one. Drawing on his own experience and the hard lessons learned by thousands of companies, he has delivered a hard-nosed, practical, streetwise guide to reducing your costs and increasing your revenues until you're making a healthy and sustainable profit. Miller identifies disastrous mistakes and shows how to avoid them; presents tactics for accomplishing more with less; shows how to anticipate trends and technologies without wasting scarce time and money; and demonstrates how you can use the Internet to support all your business activities, both online and off. This book is not about technology or "e-commerce": it is about success.