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Google圖書搜尋
Sustainable Tourism Marketing
Eduard Cristobal-Fransi
Natalia Daries Ramón
Berta Ferrer-Rosell
Estela Marine-Roig
Eva Martin-Fuentes
出版
MDPI - Multidisciplinary Digital Publishing Institute
, 2020
ISBN
3039286838
9783039286836
URL
http://books.google.com.hk/books?id=UGTgzQEACAAJ&hl=&source=gbs_api
註釋
In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.
