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The Complete Idiot's Guide to Branding Yourself
Ray Paprocki
Sherry Beck Paprocki
出版
Alpha
, 2009
ISBN
110103226X
9781101032268
URL
http://books.google.com.hk/books?id=ULa5jwEACAAJ&hl=&source=gbs_api
註釋
A brand new look at a time-tested business practice. Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes:? An in-depth understanding of the principles of successful brand building-in any context? Practical tools to build and manage powerful relationships? Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both? Advanced techniques to continually refine your unique personal brand.
