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Impact of Social Media to the Value Added in Knowledge-Based Organizations

Vasja RoblekMirjana Pejić BachMaja MeškoAndrej Bertoncelj

出版	SSRN, 2015
URL	http://books.google.com.hk/books?id=ULnhzwEACAAJ&hl=&source=gbs_api

註釋Purpose - The aim of this paper is to investigate the significance of Web 2.0 and social media for the organizational development and adaptation to ever-changing business environment and its successful managing. Proposed model is based on the concepts of innovative economy, knowledge management and social media for value creation in knowledge-based industries. Design/methodology/approach - The study examines critical factors that influence the role of social media in organizational change and value creation in knowledge-based industries. Findings - The paper contributes to discussion about increasingly important role of social media in value added chain in knowledge-based industries. Research limitations/implications - Social media are still an emerging phenomenon and further studies are required to investigate these relationships over a longer period of time. Practical implications - The topic is relevant for designing corporate strategies in knowledge-based companies becoming a part of global networks. Better understanding of impact of social media on value added could significantly enhance both, the top and bottom lines. Originality/value - The paper explores as to when and why the inexpensive but increasingly widely use of social media in knowledge-based industries is preferred to traditional media. This paper intends to give executives practical hands-on advice for using social media in business campaigns.