The photography industry is advancing and changing more—and more quickly—than ever. Right along with changes in camera technology, photographers are witnessing shifts in the business landscape that can be a challenge to understand and navigate, whether they’re just beginning their business or growing it after 25 years of shooting.</br><br><i>Best Business Practices for Photographers, 3rd Edition</i>, is an updated and expanded version of John Harrington’s bestselling books on the topic. For the first time, Harrington brings together both <i>Best Business Practices for Photographers</i> and <i>More Best Business Practices for Photographers</i>, creating a complete and comprehensive guide for photographers starting, maintaining, and growing their business in order to achieve financial success and personal satisfaction.</br><br>In great detail and with a friendly, conversational voice, Harrington covers all the key points of the business of professional photography, and he provides today’s best practices that you need to know. This book covers:<br><ul>• How to establish your business (Sole Proprietor vs. LLC/LLP vs. S Corp)</ul><ul>• Whether or not you need a physical, brick-and-mortar location</ul><ul>• The equipment you need</ul><ul>• Planning a shoot</ul><ul>• The value of internships</ul><ul>• Setting your fees</ul><ul>• Pricing your work</ul><ul>• Why you need insurance</ul><ul>• Surviving an IRS audit</ul><ul>• Contracts for editorial, commercial, and corporate clients, as well as weddings and rites of passage</ul><ul>• The art of negotiation</ul><ul>• How video can be incorporated into your business</ul><ul>• Marketing, branding, and social media</ul><ul>• Publishing a book of your work</ul><ul>• Practical finance advice and guidance, from working with accountants to setting up QuickBooks</ul><ul>• How to protect your work</ul><ul>• Releases for models, property, and more</ul><ul>• How to handle a breach of contract</ul><ul>• Licensing your work</ul><ul>• Digital asset management</ul>Whether you’re just starting a photography business or you’re a veteran shooter looking to improve your finances, <i>Best Business Practices for Photographers, 3rd Edition</i>, is for you. Harrington’s <i>Best Business Practices</i> books have long been recognized throughout the industry as <i>the</i> go-to resource for photographers, and this new, complete 3rd Edition is your key to a successful career in photography.
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