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Political Polling
Jeffrey M. Stonecash
其他書名
Strategic Information in Campaigns
出版Rowman & Littlefield Publishers, 2008-07-25
主題Political Science / Political Process / GeneralPolitical Science / History & Theory
ISBN14617223579781461722359
URLhttp://books.google.com.hk/books?id=UQd1AQAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.