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Unruly Media
Carol Vernallis
其他書名
YouTube, Music Video, and the New Digital Cinema
出版
OUP USA
, 2013-11
主題
Business & Economics / Industries / Computers & Information Technology
Computers / Design, Graphics & Media / General
Music / History & Criticism
Music / Genres & Styles / Pop Vocal
Music / Recording & Reproduction
Performing Arts / Film / History & Criticism
Philosophy / Aesthetics
Social Science / Popular Culture
Social Science / Sociology / General
Social Science / Media Studies
ISBN
0199767009
9780199767007
URL
http://books.google.com.hk/books?id=URp8AAAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
Unruly Media argues that we're on the crest of a new international, intermedial style in which sonic and visual parameters become heightened and accelerated. This audiovisual turn, driven by digital technologies and socioeconomic changes, calls for new forms of attention. Post-classical cinema, with its multi-plot narratives and flashy style, fragments under the influence of audiovisual numbers and music-video-like sync. Music video, after migrating to the web, becomes more than a way of selling songs. YouTube's brief and low-res clips encompass many forms, and foreground reiteration, graphic values and affective intensity. All three of these media are riven by one another: a trajectory from YouTube through music video to the new digital cinema reveals structural commonalities, especially in the realms of rhythm, texture and form. Music video, YouTube, and postclassical cinema remain undertheorized. This is the first book to account for the current audiovisual landscape across medium and platform-to try to characterize the audiovisual swirl. Unruly Media includes both new theoretical models and readings of numerous current multimedia works. It also includes several chapters devoted to the oeuvre of highly popular directors, their films, commercials and music videos. Unruly Media argues that attending equally to soundtrack and image can show how these media work, and the ways they both mirror and shape our modern experience.