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The Great American Blow-Up
Ivan L. Preston
其他書名
Puffery in Advertising and Selling
出版Univ of Wisconsin Press, 1996-08-01
主題Business & Economics / GeneralBusiness & Economics / Advertising & Promotion
ISBN02991525379780299152536
URLhttp://books.google.com.hk/books?id=UUac9QpZPQIC&hl=&source=gbs_api
EBookSAMPLE
註釋How does advertising really work? This thoroughly revised edition of Ivan Preston’s popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid–1970s to the present.