登入選單
返回Google圖書搜尋
The Mirrored Window
Judith Langer
其他書名
Focus Groups from a Moderator's Point of View
出版Paramount Market Publishing, 2001
ISBN09766973359780976697336
URLhttp://books.google.com.hk/books?id=UUgyaaQn088C&hl=&source=gbs_api
EBookSAMPLE
註釋Want to get more useful results from your focus groups? America's top moderator created this how-to handbook that shows you how. Includes a career's worth of tips, tactics and step-by-step advice. Focus groups are expensive. They can cost thousands per session. Plus, they can take weeks from start to finish to implement and analyze. In the end, the client may use results to inform million dollar decisions. The book includes a case study of a qualitative research study into men's attitudes towards career, family, self-image, privacy and technology. The real-life transcripts included in this case study are fascinating and helpful for understanding how to probe consumers for useful answers.